My aim in designing this campaign was to promote the everyday use of the Irish language and improve its image in the eyes of thegeneral public. my target audience was people my age, those with some level of Irish but not fluency.
I decided to use one-word captions to simple imagery os the viewer can easily recall the meaning of the word. I used a bright coloruscheme to appeal to my targeted demographic, with two tones for each word, plus white as accent. The font I chose for the main captions was Onyx, an easy-to-read font that has visual appeal, as well as appearing quite modern. For the website address underneat, I chose Futura for its legibility and simplicity.
http://www.gogaeilge.ie/ is the URL I chose, as it makes sense in both Irish and English, as 'go' in Irish means 'towards' or 'for'.
I'm happy with how the billboards came out, having done a series of four along a bodyparts theme.

My idea for the t-shirts was based along the same word+image combination, except I used the t-shirt itself to communicate the meaning of the word and help people remember it. I decided to have a t-shirt with corresponding colours to each billboard above, but the one I liked best was the lime green and purple combination.

Personally, I'd definitely wear a t-shirt with a giant 't' on the front.

I had some trouble with the giveaway item we were asked to design, but eventually came up with the idea of business-card-esque cards to hand out, embossed with the Irish word for 'paper', 'páipéar' and printed with the website URL. Embossed, so as to leave no doubt as to what the word was referring to. It's also visually appealing. I don't have a photograph right now of the finished thing but here is the template I made to work off.

Another idea I had was a bag that says it's a bag, in Irish of course. I had the idea to make it in the shape of an 'm', with the 'ála' in the middle, and 'bag' on the back, though that might be making it a little obvious. I'm not sure.

Here is my final handmade 3d book. It consists of three small handmade booklets, two of them as flipbooks. I chose the number 3 because it has great relevence in Life Of Pi. Each book represents one aspect of Pi's religious beliefs and one aspect of his journey; Islam, Hinduism and Christianity, a journey, time and ever-present danger.

Periculum is the Latin word for danger. This is Christianity and the tiger, its tail a flashing warning sign when the book is flicked.

समय is the Hindi word for time. This one is Hinduism and the unstoppable passage of events, and what could be the sun or the moon rises when the book is flicked. Pi loses track of time entirely in the story, but it still goes on.

This is a symbol found in the Qu'ran meaning meander. This represents Islam and the wandering nature of Pi's journey, his lack of control over where the sea takes him.

This is my final book cover design. I like the effect of the glow around the white swirls, I think it makes a big difference.

For my 3D handmade book design I've decided on some small handmade books, possibly flipbooks. Here are some tests for binding etc. I really enjoy the binding part of the process of making these.



More pictures to be added when I get them.

For the second and third weeks of our book cover assignment, I mocked up a few designs on paper before transferring to photoshop.

And this is the one I'm going to run with and improve:

The brief for our VisComm ranking project is to design a cover for a book of our choice. I chose Life Of Pi by Yann Martel, and this is my research presentation from the first week of the project.

In the first week of our VisComm elective, we were given a typography brief. My word was 'seamless', which was handy in that it starts and ends with an 's', allowing it to be joined up seamlessly.
Some of my solutions:

The second week we were to find illustrative solutions to our words. Here are two of my three solutions; the third was a blank page.

A paper sculpture, made with just paper and pins:

Another interpretation of 'seamless':

10/01/2011

Over the New Year I visited London with my family and had a great time. I love London and it really is a fantastic city for skylines, especially the Docklands area, where my father works and where we stayed. The International Date Line at Greenwich is nearby and the observatory attatched to the institute is on the top of a hill in Greenwich Park. I have been there a good few times and adore the view you can get at the top of the hill when the light's right, looking out over the business and financial district of the Isle of Dogs. The winter light makes the shadows of the trees long, and the shadows on the buildings very prominent.

I visited the Tate Modern while in London and was pleasantly surprised to find two pieces by Bernd and Hilla Becher on display, Coal Bunkers and Pitheads, respectively.

By the time we got to the café on the fourth floor of the Tate Modern it was dark, and there was a stunning view across the river from the little balconey there.

I believe that's St Paul's Cathedral in the centre.