My aim in designing this campaign was to promote the everyday use of the Irish language and improve its image in the eyes of thegeneral public. my target audience was people my age, those with some level of Irish but not fluency.
I decided to use one-word captions to simple imagery os the viewer can easily recall the meaning of the word. I used a bright coloruscheme to appeal to my targeted demographic, with two tones for each word, plus white as accent. The font I chose for the main captions was Onyx, an easy-to-read font that has visual appeal, as well as appearing quite modern. For the website address underneat, I chose Futura for its legibility and simplicity.
http://www.gogaeilge.ie/ is the URL I chose, as it makes sense in both Irish and English, as 'go' in Irish means 'towards' or 'for'.
I'm happy with how the billboards came out, having done a series of four along a bodyparts theme.

My idea for the t-shirts was based along the same word+image combination, except I used the t-shirt itself to communicate the meaning of the word and help people remember it. I decided to have a t-shirt with corresponding colours to each billboard above, but the one I liked best was the lime green and purple combination.

Personally, I'd definitely wear a t-shirt with a giant 't' on the front.

I had some trouble with the giveaway item we were asked to design, but eventually came up with the idea of business-card-esque cards to hand out, embossed with the Irish word for 'paper', 'páipéar' and printed with the website URL. Embossed, so as to leave no doubt as to what the word was referring to. It's also visually appealing. I don't have a photograph right now of the finished thing but here is the template I made to work off.

Another idea I had was a bag that says it's a bag, in Irish of course. I had the idea to make it in the shape of an 'm', with the 'ála' in the middle, and 'bag' on the back, though that might be making it a little obvious. I'm not sure.

Here is my final handmade 3d book. It consists of three small handmade booklets, two of them as flipbooks. I chose the number 3 because it has great relevence in Life Of Pi. Each book represents one aspect of Pi's religious beliefs and one aspect of his journey; Islam, Hinduism and Christianity, a journey, time and ever-present danger.

Periculum is the Latin word for danger. This is Christianity and the tiger, its tail a flashing warning sign when the book is flicked.

समय is the Hindi word for time. This one is Hinduism and the unstoppable passage of events, and what could be the sun or the moon rises when the book is flicked. Pi loses track of time entirely in the story, but it still goes on.

This is a symbol found in the Qu'ran meaning meander. This represents Islam and the wandering nature of Pi's journey, his lack of control over where the sea takes him.